Purple Tuesday is the UK’s first accessible shopping day, established to recognise the importance and needs of disabled consumers, raise awareness of the value of the Purple Pound, and promote inclusive shopping.
Taking place on 13th November 2018 to coincide with the run up to the peak Christmas period, Purple Tuesday has been created and co-ordinated by disability organisation Purple. It would not be possible without the endorsement of the Minister of State for Disabled People, Health and Work, and the support of some of the UK’s biggest retail brands and retail property groups, including Argos, Asda, Marks & Spencer, Sainsbury’s, Landsec and Hammerson.
Aims of Purple Tuesday
Purple Tuesday isn’t just a one-day shopping event (like Black Friday, for example). The aim of the day is to increase awareness of the value and needs of disabled consumers and encourage sustainable changes in business practices that improve customer experience over the long term. For retailers, this will result in the opening up of their products and services to the widest customer base possible.
What can retail organisations do to make Purple Tuesday a success?
Purple are suggesting four pledges retail organisations can make to help contribute to the success of Purple Tuesday:
- Conduct an accessibility audit of your organisation (Purple can provide checklists for you to follow)
- Provide disability-focused customer service training to your staff (training guides will be available through Purple Tuesday)
- Sign up to the government’s Disability Confident scheme to demonstrate your commitment to becoming an inclusive workplace
- Appoint a member of your board or senior leadership team as your organisation’s ‘disability champion’ to take ownership of accessibility issues. (For more information on this topic, please refer to Purple’s joint guide with KPMG – Leading from the front: Disability and the role of the board.)
Don’t forget share your support for the day, your commitments and what you’re up to on social media with the hashtag #PurpleTuesday.